In 1997, J.k Rowling released a novel, titled ‘Harry Potter and the Philosophers stone’. A fantasy, youth fiction novel about witches and wizards and the life of one in particular. 20 years later, this novel has created a mass Transmedia enterprise that was not to be expected.
Throughout the course of 10 years, 6 more books were written as part of the Harry Potter series, each creating more success than the last. In 1999, Warner Bros. purchased the rights of the Harry potter series from Rowling. And in 2001, the first film ‘Harry Potter and the Philosophers Stone’ was released.
8 films were created over 10 years for the Harry Potter film series, this creating a multimedia franchise. However Rowling did not stop there.
In 2012, Rowling founded the ‘Pottermore‘ website. An interactive website where fans of the series can interact with the books, get placed in houses and also read about the earlier happenings and backgrounds of characters and events which were not included in the books or films. This creating the start of the transmedia experience of Harry Potter.
Throughout the course of the Harry Potter series, many books and ideas are introduced, such as ‘The Tales of Beedle and the Bard’ and ‘Fantastic beasts and where to find them’. These of which she not only released as books to the public, yet has also begun to create a whole new spin-off franchise.
The Fantastic Beasts series was introduced in 2016, as part of the Harry Potter universe. A spin-off franchise about one of the authors mentioned in the Harry Potter series set in 1920s New York. This series shows a different side of the Harry Potter universe and also includes many of the beloved characters, creatures and information the Harry Potter series introduced in the first place.
To add another media form altogether, ‘The Harry Potter and the Cursed Child’ play was then released in 2016. A brand new story created by Rowling set 19 years after the last Harry Potter book about the lives of the characters of the series and their children.
Throughout all of these creations, a Transmedia enterprise has been created. Which brings together lovers of books, films, websites and plays, each to experience this Harry Potter Universe no matter where they start.