Harry Potter and the Transmedia Experience

In 1997, J.k Rowling released a novel, titled ‘Harry Potter and the Philosophers stone’. A fantasy, youth fiction novel about witches and wizards and the life of one in particular. 20 years later, this novel has created a mass Transmedia enterprise that was not to be expected.

Throughout the course of 10 years, 6 more books were written as part of the Harry Potter series, each creating more success than the last. In 1999, Warner Bros. purchased the rights of the Harry potter series from Rowling. And in 2001, the first film ‘Harry Potter and the Philosophers Stone’ was released.



8 films were created over 10 years for the Harry Potter film series, this creating a multimedia franchise. However Rowling did not stop there.



In 2012, Rowling founded the ‘Pottermore‘ website. An interactive website where fans of the series can interact with the books, get placed in houses and also read about the earlier happenings and backgrounds of characters and events which were not included in the books or films. This creating the start of the transmedia experience of Harry Potter.

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Throughout the course of the Harry Potter series, many books and ideas are introduced, such as ‘The Tales of Beedle and the Bard’ and ‘Fantastic beasts and where to find them’. These of which she not only released as books to the public, yet has also begun to create a whole new spin-off franchise.

The Fantastic Beasts series was introduced in 2016, as part of the Harry Potter universe. A spin-off franchise about one of the authors mentioned in the Harry Potter series set in 1920s New York. This series shows a different side of the Harry Potter universe and also includes many of the beloved characters, creatures and information the Harry Potter series introduced in the first place.


To add another media form altogether, ‘The Harry Potter and the Cursed Child’ play was then released in 2016. A brand new story created by Rowling set 19 years after the last Harry Potter book about the lives of the characters of the series and their children.



Throughout all of these creations, a Transmedia enterprise has been created. Which brings together lovers of books, films, websites and plays, each to experience this Harry Potter Universe no matter where they start.

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19 thoughts on “Harry Potter and the Transmedia Experience”

  1. Hey Jordie,
    Through this blog post you have exceptionally outlined the main contributions Harry Potter has made towards it’s Transmedia Story. It was great how you began by outlining the history of the Series as it provides readers with a basic outline of what you will be later outlining.
    Your incorporation of a direct YouTube video outlining exactly what you have prescribed however through visuals, is a very appropriate addition to the post as it provides a visual representation of the arguments you have stated.

    You have successfully listed the various Transmedia Sources the franchise has constructed to obtain it’s global audience. I believe your choice of Harry Potter was terrific as it is recognised as one of the largest gross payed films of the century.

    To improve this blog post you could additionally compose some funny GIFS/Meme’s to engage the readers and to justify the points you have made. You could also include some images in the post to address the Transmedia references listed e.g. a screenshot of the ‘Pottermore’ website, or an image of the cover of the Harry Potter book series.
    Just a suggestion ๐Ÿ™‚

    Overall your choice of film/book series in the post being ‘Harry Potter’ really appealed to me. I believe it was a great choice as so many individuals in society have been drawn to Rowling’s series.
    I look forward to reading your weekly blog posts to come! Keep up the great work!
    April ๐Ÿ™‚


  2. Hi Jordie,
    As a fan of Harry Porter, I really love the way you choose this fantastic novel to focus in your blog post. I agree that it is one of the most typical examples of transmedia storytelling and you have analysed the relevant media platforms in this case very carefully and clearly. The video you include at the last of your post is good, as it can summarise the main points throughout your blog post.
    However, my advice is that you should consider the maximum number of words for you post. I think it’s over 150 words.
    Besides, I hope you can embed a remediation created by yourself to illustrate your post. It can make your post more interesting and prove your engagement with the topic.



    1. Thanks for your comment and feedback! I agree it should be cut down I just wasn’t sure how to address all the main points with such little words haha, and the youtube video I included was the remediation I created myself using an animations program ๐Ÿ™‚


  3. Hey Jordie, I really like your blog post it’s super interesting and engaging. All of your visual aids break up the blog post really well and also contribute to your main point. Also I really your video you have embedded into your blog post!


  4. Hello Jordie! This post is great, you clearly explain the transmedia idea through your magical example (see what I did there ;)) The visuals provide readers with a scope of the various forms the Harry Potter series has taken. Your short YouTube clip is also great as you creatively and quickly explain your points further. I read this piece –
    https://www.academia.edu/30731781/Harry_Potter_and_the_Concept_of_Transmedia_Storytelling?auto=download and thought I’d share it with you! Wonderful post ๐Ÿ™‚


  5. You cover the highly successful trajectory of the Harry Potter series very well in terms of convergence dynamics, and shed light on the significance of transmedia storytelling and its role in amplifying ideas such as this now global blockbuster production. Your consistent inclusion of gifs and images also allows for increased engagement with the information. I canโ€™t help but think that even though the unexpected popularity of Rowlingโ€™s books was immense, that the creation of the films (although supplementing prominence and admiration of the series), may have indeed inflicted adverse effects โ€˜die hardโ€™ fans of the book; taking away from the originality of the content. What do you think about this? You may find some interest in this article, which highlights thoughts on the loss of value of original elements believed to be diminished through the film series: https://www.bustle.com/articles/116217-14-most-underrated-parts-of-the-harry-potter-books-that-werent-in-the-movies


  6. Hi Jordie,
    I really enjoyed your blog post this week! It was really good how you outlined the Harry Potter series as it would help the few who don’t know the series very well. This series is a really good example of a Transmedia enterprise. You have been able to explain in detail how big the harry potter empire is. I agree that it is very hard to cut these blog posts down to just 150 words when there is so much to say!
    Good work!
    – Ash


  7. Hey Jordie.
    Really enjoyed reading your post – especially since it contained Harry Potter chat as im always up for that. Your page is really well set out & your incorporation of gifs and videos makes reading your posts even more enjoyable.
    The clip you included was a good summary of the main points in the text, so keep up the good work!
    Although it is a long post, it was an easy read & i liked it ๐Ÿ™‚


  8. Hey Jordie,

    Rich information on your blog.
    Your establishment of a direct YouTube video describing precisely what you have appointed nevertheless you words might over the limit.

    Your choice is extraordinary that you will choose harry potter book series defining transmedia.

    To grow this blog post you could make your own SoundCloud or video to expose your point of view.

    Great job. Love it.


  9. Hi Jordie,

    I love how you used Harry Potter as an example of transmedia!
    You really outlined and defined exactly what transmedia is, which was helpful because transmedia is often confused with multimedia. You really clearly told your audience exactly what transmedia is and how it’s used through using Harry Potter. This blog post is hard to fault as you have made use of imagery and hyperlinks however, a meme would have made it even more engaging for your audience.
    Your writing is clear, thought out and you have given a great overview of transmedia. P.s I’ll definitely have to check our Pottermore now!

    Great work!

    – G ๐Ÿ™‚


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