Formerly known as the audience

Lets take a trip back in time boys and girls. Back to when time was simpler and food was cheaper. Now in this time, news was not what it is today. In fact, it was a completely different system, where news came from one source and thats all everyone read. News was just news.



Now lets jump forward to today. News is not just news. It is an endless stream that comes from anywhere. We are the people formerly known as the audience. We can choose to be passive consumers or active makers through the internet, social media and every other form of communication available. This is due to the beauty of our now ongoing  internet which is dialogic by design. Something that cannot be controlled and anyone can broadcast any message.

This shift of the audiences participation has created a whole new spectrum of news and just what audience can really mean. As the audience is no longer passive observers, but anything they want to be.




7 thoughts on “Formerly known as the audience”

  1. You have perfectly summarised today’s society in a captivating and entertaining blog post! I love your use of the meme and images that you have chosen. Your opinion on today’s audience is spot on!

    This has really helped my understanding of what we have touched on in class and heard at the lectures.

    Love reading your blogs and can’t wait to see more from you. 🙂


  2. Hi! loved your blog post. You effectively demonstrate your point of view on the topic of the lecture this week in a very clear way. You have some great sources and you make a great point about audience participation and the shift between passive viewers to active consumers, as it is very prevalent on the internet today. Anyone can be anything they want on the internet these days!
    Although your post was great, it would perhaps provide more depth to your perspective if you provided some examples on how passive consumers have become active makers, and perhaps if you also included the possible implications of audience participation creating a new spectrum of news and then making a link to citizen journalism?
    Check out this article on citizen journalism:


  3. Nice post! I find it very interesting how in today’s society literally anyone can become a creator/distributor of news thanks to so many online channels of information. The shift from passive to active viewers seems have reached its peak, however I suspect it will continue to rise well into the future. Take into account the word account it does seem difficult, but if you could have provided one or two illustrated examples of audiences who have made this shift, that would have been great too. However overall, great work!


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