‘Are GIFs craft?’ a young, innocent minded Jordie asked herself. She pondered this thought for a while, contemplating just what craft might mean. At first, to her, when she thought of craft she thought of Art, which consisted of painting and drawing. However, Ted had a different idea…
After a long, long, long time of thought processing (about a day), she decided that craft could be anything, and why can’t it be a GIF. Or in fact, why can’t it be the whole internet. An endless experimentation and transformation of craft.
Despite this absurd seeming story, I wanted to bring attention to the idea of craftsmanship and the process of craftsmanship through digital transformation. Or in other words, the craft of a GIF. David Pye believed craftsmanship to be“workmanship using any kind of technique of apparatus,” (Pye 1968). So, in saying that, why can’t craft be a GIF?
If you are wondering about this idea of craft, here is a GIF, look at this medium and think about the message 😉
Pye, D., The Nature and Art of Workmanship, 1968, date accessed: 21/3/17