BCM212 Research Proposal: Gender-Dominated Degrees

When I begin to contemplate the university student experience, a plethora of overwhelming experiences bombard my mind. Whether it be the stress, the parking, the transport, the work-life balance or what have you. However, one that stuck out in my mind as an experience which affects us all, even if we don’t realise, is the student experience in regard to gender. Thus, I have decided to explore this theme through my BCM212 research project.

I am a feminist. There I said it, cue the judgment. This however, is a key reason as to why I was drawn to the gender based experience of university. More specifically the gender experience in terms of degrees and areas of study. My goal for this research project is to answer the question, Why certain degrees are still gender dominated? And just what the stigma surrounding these gender-dominated degrees are? During this critical time in society, where equality is strived for and at the forefront of many social arguments, that fact that this question is so timely and relevant, baffles me.

I do a degree which places itself in the arts and humanities faculty, and throughout my time studying this degree at the University of Wollongong, I have noticed most of my tutorials and lectures to be quite female dominated. To be honest, I never really thought twice about it until asked to ponder this assignment, which sparked my curiosity. Moreover, as I wander the narrow and student-filled walkways around the University of Wollongong campus, I can’t help and observe the overwhelming amount of male students walking towards the science and engineering buildings at one end of the campus. And the female students travelling towards the arts and nursing buildings at the complete other end of campus. This divide is not only visible, but promoted.

So, I ask you, when you think of your typical engineering student what comes to mind? And the same if I ask you to think of a nursing student. If you didn’t associate either of these students with a particular gender, then congrats I like how your mind works. But chances are, the stereotype of each was amplified in your mind.

Education opportunities for women have not always been easily accessed, thus, a gender gap in study was almost inevitable. However, The Education Psychology Review published a report into the gender gap in Science, technology, engineering and mathematics, to discuss the current knowledge implications for practice, policy and future directions. The review states that despite the gender gap in science and math dominated courses narrowing in recent decades, females continue to be critically underrepresented in areas of science, technology, engineering and mathematics (Wang & L. Degol 2017, pp.119-140). A 2012 women in engineering report shows that women account fort about 14 per cent of acceptances into the degree (Cervini, 2015). Therefore, the stigma surrounding these STEM courses still exists, stigmas that it is a man’s degree. The education psychology review also states, career pathways encompass the ability to pursue a career as well as the motivation to employ that ability (Wang & L. Degol 2017, pp.119-140). What are the implications of this if women are underrepresented, unacknowledged and excluded in the area of study which interests them.

Not only are education opportunities for women now easily accessed, but in fact women dominate University admission rates, with the Sydney morning herald reporting 55 percent of University students in Australia are women (Cervini, 2015). However, for the women who do break their way into the male dominated STEM areas of study, higher levels of discrimination and stereotyping were reported than those women in female dominated areas of study (Steele, B. James & Barnett, 2002, pp. 46-50). This was stated by the psychology of women quarterly, who published a study examining the perceptions of undergraduate women in male-dominated academic areas.

The secondary research discussed assists my area of research, and proves it is an area worth further research and study, especially in terms of women in male dominated degrees. I do also hope to uncover some of the reasons and issues surrounding males in female-dominated degrees through qualitative research methods. While there are many students at university struggling with the gendered experience, I aim to limit my research to those women in STEM based courses. Also, to males in arts based courses, and those enrolled in BCM212 specifically, in hopes it will specify my research and create a more timely and achievable goal. This also allows me to have a means of gathering the research in the appropriate time frame, as well as the use of social media and the BCM212 forum of students.


E Cervini, 2015 ‘Learning in a Man’s World: Examining the Perceptions of Undergraduate Women in Male-Dominated Academic Areas’ The Sydney Morning Herald, 26 October, viewed 18 March <https://www.smh.com.au/education/womens-dominant-numbers-at-uni-are-still-concentrated-in-nursing-teaching-20151026-gkikbe.html&gt;




J Steele, J B. James, R Barnett, 2002 ‘Women’s dominant numbers at uni are still concentrated in nursing, teaching’, Vol. 16, no. 1, pp. 46-50

M Wang, J L.Degol, 2016, ‘Gender Gap in Science, Technology, Engineering, and Mathematics (STEM): Current Knowledge, Implications for Practice, Policy, and Future Direction’, Vol. 29. no.1, pp. 119-140



I’m not a stalker… Just curious

Hi, my name is Jordie and I’m a ‘Friends’-a-holic. It’s been about 10 minutes since I last watched, googled, or read anything to do with ‘Friends’. I’ve got to say I’m pretty proud of my progress so far.

The curiosities I gain from friends never cease to baffle me. My interest for the show, the cast and anything semi-related is border-line disturbing. This always results in me, afraid and alone, lost down a rabbit hole in a search for more information.

I bring up my totally not embarrassing ‘Friends’ obsession as it is what lead me to my most recent curiosity-based search. Now, before I share this information with you, I need you to believe me when I say I am not a stalker. I’m just a simple, ‘Friends’ obsessed human being.

Due to my obsession with all things ‘Friends’, another obsession bloomed, that being Jennifer Aniston. This is of course where my curiosity was based today. I stumbled across a Facebook article with Aniston’s face splashed across the front. My curiosity begun. I read the title of the article, which had something to do with her home. My curiosity was encouraged. I began to read the article; however nowhere did it mention her home. My curiosity overtook the articles importance as I found myself travelling to google and typed ‘Jennifer Aniston’s home’. A number of pictures appeared, too many to focus on as well as too many options. These images weren’t reliable as the truth. So, I searched some more, and came across an article from Architectural Digest, with Jen, about the design of her new home. I knew this could be trusted as accurate and as I clicked, my curiosity reached a pinnacle. I knew the questions would finally be answered.

It was there for the next half an hour, I read a detailed article about her new home and how she designed it. As well as analysing, each and every photo attached of her house.

But I promise I’m not a stalker…. just curious.

JRNL102 Convergent Website- Humans Of New York

The Humans Of New York website is an innovative and exceedingly impactful journalistic approach, which allows the audience to engage deeply with the focus of the story, through powerful photography and intimate interviews. The focus on photography which is displayed thoroughly in this particular journalistic website is a constant focus in journalism, and more increasingly digital journalism, due to the ability it has to personalise and humanise a story. Not only this, but the interactive ability of HONY’s innovative website and social media influence increases the intimate story-telling experience, by scrolling and interacting to expose more of the human experience captured.

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“It brings personality to what everyone just thinks is a large, fast paced city, when actually it makes you realise that what makes up the city is individual personalities and everybody has their own story”.

Humans of New York’s approach to solely focus on photography and short interviews is a highly innovative and fresh technique, which inhabits itself in the short attention span and loss of focus readers and audiences now have towards journalism due to the social media influence. Started in 2010 by photographer Brandon Stanton, HONY’s use of powerfully raw images contrasted with a deeply intimate quote or interview, is a short but strong experience to the reader, and different to any other journalistic experiences one might find. The photo journalism is used to evoke an emotive response from the viewer, while the images sole focus is on human experience, an issue and experience that resonates globally. This is especially highlighted through the ‘countries’ tab, which allows the audience to guide themselves through the countries HONY has travelled to and view the captured experiences simply by interacting with a website. Despite the ease to lose the reality and impact of these stories through such a website, the engaging stories are only highlighted. As the website is interactive yet also simple, allowing the focus to solely be on the stories. HONY highlights the innate human experience through digital journalism to an audience whose attention span has lessened

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“It’s a great interpretation of the people and places that we see everyday”.

The sites design increases the desired impact of the stories and allows an innovative approach to digital journalism. The simple yet interactive website is filled with strong images which pull your focus, this increases the desire to delve deeper into the story. With a simple and effective homepage, you as the reader choose where you wish to explore, whether it be individual stories, countries or series. This is highly innovative and effective as a journalistic approach as it allows the reader to choose the stories they want to know in an effective way.

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“Humans of New York was the first site I found that used social media to humanise the world instead of using social media for narcissistic means and I instantly loved it”.

The use of social media in this digital journalism is highly effective, not only to the Humans of New York’s popularity, yet also to the spread of photography based journalism. The initial hype of HONY was reached on Facebook, which was also a powerful tool for the storytelling journalism used. Facebook initially increased the success of Stanton’s project globally, which was now spread to mass amounts of attention and over 18 million followers worldwide. HONY’s other social media outlets have also reached mass influence, with 731,000 followers on twitter and 7.3 million on Instagram. These interactions over a number of sites and sources offer a thorough experience of the stories portrayed.

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“There’s no place like New York”.

Each element allows a highly effective and innovative digital approach to journalism to be portrayed and created. The sites high engagement and popularity allows this innovation to be increased and the intimate stories to be shared.



ITP- A Hidden Blood Disorder (JRNL102)


At only eight years old, Georgia found herself facing an un-diagnosable disorder, which caused a mass of bruises, an inability to control bleeding and the loss of being an active child, something she valued like nothing else.

ITP or idiopathic thrombocytopenic purpura, is a rare and almost hidden blood disorder in which the immune system mistakenly attacks the blood platelets in your body. This causes the loss of the blood to form clots, and bleeding to be an imminent danger.

Now, at 16 years old, Georgia recounts the days of her childhood, when a headache could be deadly, and a nosebleed occurred with a single touch.

“I was eight years old, and mum had kept commenting on the fact that I had so many bruises on my legs, like I was covered in them” Georgia says.

After a number of doctor’s opinions and no results, Georgia and her family were rushed to the emergency room, with the fears of her blood disorder and what it could do.

Georgia’s mother, Kelly, recounts the fearful day, “The drive to the hospital that day was one of the most awful days of my life, I remember feeling so worthless, like I couldn’t even protect my daughter”.

A regular and healthy platelet count is over 200.

Someone with ITP has a count under 100.

When Georgia was diagnosed that day, her platelet count was eight.

With almost no protection from bleeding and bruising, Georgia could no longer play all the sport she loved so much. She could no longer be an active and playful eight-year-old.

Georgia said “I loved playing footy with the boys… but I couldn’t really do that anymore… I couldn’t be tackled…so no more footy for me”.

After four or five years struggling with ITP, bone marrow surgery, six doses of medical steroids and a number of recurrences, Georgia and her family decided to take a risk with an experimental drug.

“Only one other girl in Australia with my condition had used this drug and had successful results” Georgia explains.

The drug had to be admitted through a drip over the course of four sessions. Georgia and her mother waited at the hospital, sometimes all day and night.

“It was an extremely aggressive drug which stripped the body of all its cells good and bad, in the hopes of the bad cells not regenerating” Georgia’s mother Kelly explained.

Now, more than six years later, Georgia has had no continued occurrences of ITP, and has returned to playing all the sport she knew and loved.


Emotional History (JRNL102) – A Netball Surprise


EMOTION- Surprise

IN-Well I’d been to work…

OUT- …while I was pregnant with you.


INTRO- Kelly relives her utmost surprise upon realising she was pregnant with her first child whilst playing, not her best, game of netball.

MUSIC- https://www.bensound.com – Memories


For my Emotional History assignment, I chose to interview my mum, Kelly, and convey the emotion of surprise, through her utmost surprise of finding out she was pregnant with her first child whilst playing her weekly netball game. This story evoked quite a feeling of humorous surprise to me and Ira Glass explains, you as the interviewer are ‘constantly looking to amuse yourself through stories’ (Glass,2016), and that is what I aimed to do in this assignment. My interviewee has always been a passionate storyteller, which is why I believed her to be ‘good talent’ (McHugh, 2017). Her personality and emotions are evident throughout the piece and her storytelling demeanour can also be highlighted.

To capture this interview, along with the ambient sounds that accompanies it, a H2 Zoom Recorder was used, to ensure the highest quality. It was then edited and mixed using the Hindenburg software, which crafted it quite well, and I didn’t experience any difficulties whilst using it.

Through the interview process, I as the interviewer didn’t ask many questions, but instead allowed the interviewee to tell her story just as she felt, and go in any direction, as I knew storytelling was a great skill Kelly acquired. This then allowed me to have many audio points of entry for my story, and many moments to include or disregard depending on how I edited. However, an issue I faced whilst editing this dialogue was the storytelling could sometimes be too fast, which was quite difficult to overcome. The use of splitting and fading and inserting breaths and pauses from other parts of dialogue were then of great use to me. I found my audio log helped me greatly in this process.

To highlight the emotional history, ambient sound was used as a way to further engage listeners and add more dimension to the overall listening experience. The story begins at netball, therefore, netball playing sounds were recorded and played in the beginning, and then softened during the opening part of speech. These ambient noises add a feeling of almost urgency, as it makes potent just what the environment would have been like, while in contrast, Kelly was discovering something quite surreal. The idea “We often use the same piece of music at the open and close of a piece, as a sort of bookend, or frame, a repeating theme” (The Kitchen Sisters 2010 in McHugh 2017) from The Kitchen Sisters as seen in the week 5 lecture, gave me inspiration. As I used this idea however not with music but with sound. The netball sounds are used right at the beginning and end as netball is mentioned, and also to elicit a repeating theme. The Baby crying was another ambient sound added, to create an even bigger contrast. I kept this noise quite short and diluted, as I didn’t want it to overtake the emotions that were later being expelled in the speech. Alan Hall states ‘No sound is innocent’ (Hall 2010, p.98 in McHugh 2017) as quoted in the week 4 lecture slides, and this noise was no exception to that. This explains the subjectivity of sound, and how the same sounds can elicit different emotions, such as a baby crying. Therefore, I used this noise in a happy context, as it can be used in a multitude of ways.

I also chose to add music, this wasn’t a requirement, however I chose to include this element as I believed it would create a greater feeling of resonance with the audience. As well as enhancing the happy and surprising mood that segment of the piece alludes to.

All these elements have been incorporated in creating a cohesive emotional history story, which I hope resonates and entertains audiences.


Hall, A, cited in McHugh S (2017), Lecture Week Four, “Actuality and Voice”, 15 August 2017.

Hall, A (2010). “Cigarettes and Dance Steps” in Reality Radio: Telling True Stories in Sound, ed. J. Biewen and A. Dilworth, Chapel Hill, UNC Press.

Glass, I, 2016, Ideas at the house, podcast, viewed 28 August 2017, <https://itunes.apple.com/au/podcast/sydney-opera-house-talks-ideas/id640445035?mt=2>.

McHugh, S (2017). Lecture, Week four, “Using actuality in audio production”, 14 August 2017.

McHugh, S (2017). Lecture, Week five, “Music and Mixing Audio Stories” 21 August 2017.

The Kitchen Sister Tips, cited in McHugh S (2017), Lecture Week Five, “Mixing and Music”, 22 August 2017.


0.19 F-“Well I’d been to work and I was playing indoor netball that evening… ** good start, not quite as impactful as could be
0.25 F-“..I’d had a bit of a suspicion I might be pregnant…next five years” *** good segment of speech, spoken well, articulates feelings
0.34 F-“ So that night at netball where I usually am queen of the court.…because I was worried” ***added humor and emotion of surprise
0.43 F-“ I was worried about this possible unborn child that I might damage….. played the worst game of my life” ** clear feelings and emotion of worry and what surprise brings
0.53 F-“I..stopped at a chemist on the way home bought a pregnancy test…… could not play another game of netball that badly” ** storytelling component, more good humor added
1.12 F-“ So I did the pregnancy test, it was positive…” *more storytelling, not as much impact
1.17 F-“ Instant emotions…of course were huge surprise, huge shock…instant love…instant connection…instant mother bear…it was an instant connection” **real openness of feelings and surprise, sounds good and unscripted
1.45 F-“I had to sit and wait for your dad to come home…. **well spoken,
1.50 F-“ As soon as he walked through the door I couldn’t help myself…blurted it out as soon as he walked in the door” ***pure excitement and surprise feelings, clearly spoke, laugh is good
2.08 F-“To say he wasn’t quite where I was.. was an understatement… He was shocked in a different way to me..”  **good example of other surprise
2.35 F-“He went quiet, got contemplative…while I was then jumping around the house like a bit of a lunatic” *good example and spoken but not relevant to narrative
3.05 F-“And that’s when we found out that you were about to enter the world… our lives would change for the absolute better” *** good ending/ encapsulates feelings and happiness/surprise
3.23 F-“At the time we thought 30 was a good age…now being 45 and having a 19 year old I’m so happy that I don’t have a 5 or 10 year old…” ** good storytelling, possibly not relevant
3.43 F-“I think things are meant to be, I really do believe that…. This child was really meant to be here in the world.. and you are” ***another meaningful surprise option/ ending/ emotion
4.21 F-“I connected instantly, did take him (your dad) a little while…took him a little while longer to really connect to the baby” *well-spoken/ not relevant
4.44 F-“realized that’s very common….males it can take a little bit longer..” *not relevant, slight background noise
5.02 F-“But we had a little scare and we had to have an ultrasound… *good storytelling, not impact of the story
5.15 F-“as soon as he saw the little bean…I watched his face change to complete…adoration…he was a dad from that moment on” **good example of emotion and surprise
5.43 F-“Oh gosh I was dreadful, I had a shocker…because I thought I could possibly be (pregnant) I was in protective mode, I didn’t want anything to happen to you” ***really good quote and spoken example of netball game and emotion felt
6.03 F-“Normally I throw myself around the court like a bit of a lunatic, I’m a little bit rough…I took it easy” ***again good examples of impacting feelings and emotions of game
6.18  F-“I didn’t want to potentially injure you…felt like I let myself down.. that’s why I had to do the pregnancy test straight away, I couldn’t do another week of that..I had to know **more storytelling, less impactful, still portrays emotions
6.40 F-“as it turned out I never played a game of netball again while pregnant with you..” **impactful ending, will tie together netball, some background noise, not as well spoken

Lights, Camera, Africa

For as long as I can remember I have loved movies. Every type, every genre, every character and every rating. Film is easily my main interest. I go to the movies at least one a week, I always keep up to date with film nominations, and of course at the beginning each year I watch The Oscars in its 4 hours of entirety (even the 2 hours of red carpet). I believed I knew a lot about film and its globalising nature. However, I had never heard of Nollywood. Have you?

Nollywood is the film industry of Nigeria, established in the mid 1990’s and inspired by traditional types of travelling theatre as well as Bollywood and Brazilian soap operas. It is a cinematic phenomenon, which has reached uunprecedented amounts of success in its homeland (Okome, 2007). Films are created sometimes within a week, with a small budget and made straight to video, never screened in a movie theatre. In terms of distribution and content, Nollywood is the third largest film industry in the world, as 1687 feature films were produced in 2007 alone (Khorana, 2017). They produce films for the masses, for all Nigerian people, not the film critics in glass houses. It is baffling to understand how an industry has reached such mass amounts of success and yet so little people from outside know.

Globalisation is the cause for the spread of the film industry across the world. This is why Nollywood has reached such paramount success in Nigeria, and how it has spread further than the western world. Due to the large extent of western cinema that exists, western audiences are used to a specific style of film. Something big and spectacular, with excellent quality and editing, and a star-studded cast to go along side. Nollywood doesn’t represent this type of film. Due to the speed in which they are produced, the quality and editing is not their main goal, it is simply the stories they wish to show that matter most to this film industry. The actors which star are everyday people you can see on the street, and an entire film can be made with $10,000 only.

Nollywood films are created for the people by the people, and their films only reflect this by portraying local concerns. The universal appeal rests in the way these films are crafted, which is so unique and entertaining (Onanuga, 2010). And this universal appeal is starting to show, with an array of film festivals now beginning to acknowledge, take part, and revolve around the Nigerian film industry. ‘Nollywood Now’, a London festival celebrating Nigerian film took place in 2010, and it was the first major event to celebrate one of the largest film industries in the world. The week-long screening celebrated the creativity, passion and energy of the film industry. Nollywood Now’s creative director phoenix fry explains “The storytelling is so good. Nigerian filmmakers really know how to entertain their audiences.” (Fry, 2010)

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This global film industry of Nollywood is growing in unimaginable ways. It is only a matter of time before globalisation spreads this phenomena to the rest of the world, and the Nigerian film industry becomes a widely accepted style.

Reference list-

Khorona, S 2017, The Crossover: Diasporic and Inter-cultural Film and Media, lecture slides, University of Wollongong, viewed 15 August 2017

Nollywood Now, 2010, Nollywood Now! London festival of Nigerian film, London, viewed 19 August 2017  <http://www.nollywoodnow.co.uk/category/about/&gt;

‘Nollywood: spectatorship, audience and the sites of consumption’ 2007, Postcolonial text, vol. 3, no. 2, pp. 1-21

Onanuga, T, 2010, ‘Hooray for Nollywood!’, The Guardian, viewed 19 August 2017,  <https://www.theguardian.com/film/filmblog/2010/sep/21/nollywood-nigerian-film-industry>

Students, Culture and the Competence that needs to be gained-

The globalised society we live in today has allowed a multitude of new global connections and opportunities. These connections and opportunities have not only changed the face of finance, the media, and world ideas, but also education. Education expands on a global scale and globalisation has had a profound effect on the way it functions and how it is explored. One of these effects is the growing experience of international education.


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International education has grown in popularity, especially in Australia where 80% of international students are students from Asia, hoping to gain an Australian cultural experience. (Marginson 2012 p.1). However, the international experience gained is not always what is expected, with a number of international students stating the local students don’t seem interested in interacting. (Marginson 2012 p.2)

The stigma surrounding local Australian students is that they are too parochial in their views and through this, perhaps need to expand their cultural competence. Cultural competence is an overarching idea that transcends across education, the workplace and the overall acceptance of ideas. Its includes a number of key behaviours that can be adopted in order to gain this so called cultural competence. These include flexibility, critical thinking, reflexivity, empathy, understanding divergent points of view, coping with ambiguity and uncertainty and cultural negotiation (Marginson 2012). However, there is also the point that international students don’t know how to interact with local students and this also leads to a low rate of interaction between students. Whatever the case may be, it cannot be denied that international education is not reaching the limits and opportunities that it has the potential to.

I have been an international student in the past, and also did not find it reached my expectations of what I believed it could be. I didn’t experience any of the language barriers that others may have, as I only lived in the United States. There was however a number of cultural differences that were not expected and cultural competence was needed.

Despite the exact cause of international education not reaching its overall possibilities, cultural competence is a factor that can be improved. Cultural competence is a notion explored across Australia in a number of fields and the Centre of Cultural Competence Australia is a site that explores just that. The Centre of Cultural Competence Australia is an online course which focuses solely on cultural competence towards Aboriginal and Tores Strait Islanders. Their site includes a range of resources, training outcomes and courses all with the outcome of cultural competence in Australia.

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Centre for Cultural Competence Australia 

The site aims to bridge the gap between non-Indigenous Australians and Indigenous Australians through the lack of knowledge, education and understanding that exists. Sustainable and lasting change cannot be delivered until Australians increase their cultural understanding and develop the kinds of skills to become culturally competent personally and professionally.

It is these kinds of sites and implementations for cultural competence that can be used to help bridge the gap between international and local students and to help make international education the experience that it can be. Not only this, but cultural competence may even be able to increase the opportunities in many of the aspects of globalisation that continue to be polarising in the eyes of society.

Reference list-

Centre for Cultural Competence Australia, viewed 10 August 2017,<https://www.ccca.com.au>.

Marginson, S 2012, ‘International as self-formation: Morphing a profit-making business into an intercultural experience’ p.1-3

Studies in Australia, 2017, International Students in Australia, viewed 10 August 2017, <https://www.studiesinaustralia.com/studying-in-australia/why-study-in-australia/international-students-in-australia&gt;

The Global Village: An Idea or Reality?

“In the globalized world that is ours, maybe we are moving towards a global village, but that global village brings in a lot of different people, a lot of different ideas, lots of different backgrounds, lots of different aspirations” Lakhdar Brahimi  (Brahimi, 2005)

Globalisation. It is almost impossible to give a direct definition. This may be due to the fact that it affects a multitude of societal, political, economic and cultural factors. Or it could be due to the fact that the utopian belief of the idea cannot be decided. Whatever the case may be, and whatever the definition may be, globalisation affects every person in the world, in a myriad of ways.

There are many positive and negative views of globalisation that have shaped the way it is perceived. The utopian beliefs of ‘The Global Village’, a phrase encapsulated by Marshall McLuhan, is a positive view.

The utopian ‘Global Village’ is the belief in an ideal society, where people from all corners of the world, no matter how far, can be brought closer through the globalisation of communication. A global arena where everyone comes together as a community like a village would. It is an ideal image of the world, where media transcends separation and the distinguishing factors man have created, that instead gives everyone an equal voice and a chance to be heard. (O’Shaughnessy 2012, p. 459)

The ‘Global Village’, is the most positive and attractive view of globalisation and illustrates a multi-cultural world where all ideas and practices can be feely exchanged and appreciated. This idea can transcend across communication, transportation, media coverage and so on. It is in this way that globalisation, and specifically global communication is seen as a liberating and rewarding social movement, where the ‘Global Village’ is the end result.

Sure, the belief seems excellent in theory, however in practice it doesn’t always seem to be.

Many people believe the ‘Global Village’ to already be a reality today. Therefore, we must all have an equal voice in the world and our ideas and practices are feely exchanged and appreciated, right?

Despite the idea perhaps not get being a reality, and how it possibly may never be, we still love to idealize the idea of a ‘Global Village’. The idea of the ‘Global Village’ has been moulded and shaped into an aesthetically pleasing marketing campaign. This however does aid many campaigns and advertisements which want to inhabit the idea of bringing the world closer together.

‘Stand Together’ the 2016 Toyota USA Rio Olympics commercial did just that (Advert.ge,2016). A positive clip which highlighted how the Olympics bring the world closer together, and in a way, does highlight the ‘Global Village’. The phrase ‘let’s join hands’ is also used to also highlight this notion.

The omnipresent idea of the success or failure of the ‘Global Village’ still looms, and just like the vague definition of globalisation, it is difficult to be decided. Whether the ‘Global Village’ has occurred or not, a positive and negative view will continue to suffice and expectation and reality will doubtfully be met.

Reference list-


Advert.ge, 2016, Toyota-Stand Together, online video, 6 August, Viewed 7 August 2017, <https://www.youtube.com/watch?v=PFHnemHXcIA&gt;.

Conversations With History University of California, Berkeley 2005 Conversations with Lakhdar Brahimi , Conversations With History, viewed 7 August 2017, <globetrotter.berkeley.edu/…i/brahimi-con6 >.

O’Shaughnessy, M 2012 ‘Globalisation’, in Media and Society, 5th ed, Oxford University Press, South Melbourne, Vic p. 459.

We all wear masks…metaphorically speaking

Commedia dell’arte is known as the first form of professional theatre. An ancient greek theatre practice, performed in an amphitheater which comprised of the same stock characters every performance. These stock characters were easily distinguishable, entertaining and known and loved by the audience.

They were distinguished by the use of masks, as many actors played them in many places across a long period of time. Each mask was vibrant and bold, noticeably portraying a different character.


Commedia dell’arte character masks 

I know what you’re thinking, these masks are F***ing terrifying. I totally agree. That orange one will definitely give me nightmares tonight.

In case you’re wondering why I’m talking about ancient greek theatre, which most people probably are. In fact, you’re probably wondering that at the beginning of all my blog posts, let me explain.

These masks were a way of distinguishing a public persona, and making this persona known to the audience. Isn’t this in a way, similar to our online persona?

For our online persona is kind of like a mask, we may hide behind it or thrive with it. But it’s a form of ourselves we are purposely trying to convey. The persona we want everyone to see and know, just like a mask.

Original meme 





I can Build a Phone???

There are many instances where people have built thier own phone. Doing this using parts bought and found from an array of sources. I have always seen these examples and figured this was something amazing tech genius’s could do. Not me, obviously, definitely not me.

I am possibly the furthest thing from a tech genius you will ever meet. It amazes me I have come this far in life only ever getting 2 viruses on my computer. And then someone told me just how easy it can be to build a phone, which I just thought was ridiculous, but it occurred to me, could I possibly build my own phone?


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Of course I didn’t actually try this myself, because not only am I the furthest thing from a tech genius I am also the furthest thing from a motivated human. However I got my lazy self moving and went researching.

I first stumbled upon a man who built his own iPhone using parts in China. This seemed miraculous. However when realizing how all the parts are made in China anyway, I realized he really wasn’t that amazing (funny joke) and continued my search.

My laziness then led me to a google project called Project Ara. This project lets people change and piece together their own phone using the parts provided. They call it the ‘modular phone’, stating its built to last and simple to mix, match and swap.

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What each of these technologies can do, and what building your own phone can do is create a generative platform. This generative platform is different from a locked appliance, which only lets you create and buy from one source. What all of these generative platforms are producing, are ways to create, code, and enhance technology yourself. But I still don’t think I could build a Phone.

Harry Potter and the Transmedia Experience

In 1997, J.k Rowling released a novel, titled ‘Harry Potter and the Philosophers stone’. A fantasy, youth fiction novel about witches and wizards and the life of one in particular. 20 years later, this novel has created a mass Transmedia enterprise that was not to be expected.

Throughout the course of 10 years, 6 more books were written as part of the Harry Potter series, each creating more success than the last. In 1999, Warner Bros. purchased the rights of the Harry potter series from Rowling. And in 2001, the first film ‘Harry Potter and the Philosophers Stone’ was released.



8 films were created over 10 years for the Harry Potter film series, this creating a multimedia franchise. However Rowling did not stop there.



In 2012, Rowling founded the ‘Pottermore‘ website. An interactive website where fans of the series can interact with the books, get placed in houses and also read about the earlier happenings and backgrounds of characters and events which were not included in the books or films. This creating the start of the transmedia experience of Harry Potter.

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Throughout the course of the Harry Potter series, many books and ideas are introduced, such as ‘The Tales of Beedle and the Bard’ and ‘Fantastic beasts and where to find them’. These of which she not only released as books to the public, yet has also begun to create a whole new spin-off franchise.

The Fantastic Beasts series was introduced in 2016, as part of the Harry Potter universe. A spin-off franchise about one of the authors mentioned in the Harry Potter series set in 1920s New York. This series shows a different side of the Harry Potter universe and also includes many of the beloved characters, creatures and information the Harry Potter series introduced in the first place.


To add another media form altogether, ‘The Harry Potter and the Cursed Child’ play was then released in 2016. A brand new story created by Rowling set 19 years after the last Harry Potter book about the lives of the characters of the series and their children.



Throughout all of these creations, a Transmedia enterprise has been created. Which brings together lovers of books, films, websites and plays, each to experience this Harry Potter Universe no matter where they start.

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Fangirl forever

I am a fan of many things and a part of many fandoms. Whether it be the incredible diverse fandom of Harry Potter, my own personal fan obsession of Jennifer Aniston, Friends obsession, and the previous early obsession of One Direction and Twilight… but we will just move past those ones.

I’ve always known I am quite a fan or quite obsessive with many things. Yet, I’ve also always known there are definitely people with stronger obsessions than mine. What I hadn’t yet realized was that everyone is a fan of something. No matter what it is or to what extent, everyone is a fan of something.

Not only this, but this idea of the ‘fan’ is not a new thing in any way. The fan life has been around for an exceeding amount of time whether it be the insane fans of The Beatles and Elvis or even earlier fans of I don’t know… Achilles?…

What perhaps can be viewed as more of a new notion however, is the idea of the ‘bad’ fan and anxieties about the obsessiveness of fandoms. This is seen from the anxieties about a perceived lack of distinction between fandom and reality, thus causing the ‘bad’ fan. And when thinking about these types of fans, we may stumble across things such as this.


We see images and videos of fans behaving like this, and the stereotypes surrounding them are hard to ignore. I know I for one jump straight to them being gullible, childlike and easily influenced. This is also the same as the perceptions and ideas around audiences and media audiences.

Despite these insane, diverse and somewhat erratic fandoms that exist. Those who want to change the world and have dramatic influence over the creation of what they are fans of itself, we are missing many representations of gender and race. There are these same key issues in fandoms that exist also in wider society.

There are many incidents occurring of sexual harassment towards female cosplayers, as well as general abuse towards women with these interests and opinions. Not only this but there is a lack of women, people of colour, different races in fan texts- most obviously in Hollywood. Fans are often at the forefront speaking out against these. An example of this is the Marvel superhero Black Widow and how she has never had her own solo movie, and rarely ever appears in any Avengers merchandise.

The world of the fan is so diverse and creative, and explains many ideas behind how people engage in the media.